Features and Benefits
Attributes to indicate the key features or benefits of the product, using on-pack data or a combination of on-pack and derived data.
| Characteristic | Value | Description |
| Brightening | Brightening | The Brightening claim attribute includes all products that are making a claim regarding light bulb brightening on their package. |
| Evens | Evens | Includes all products which make on-package claims indicating the product evens, or balances. |
| Firming | Firming | Includes all products which make on-package claims indicating the product firms, tightens, or lifts. |
| Full Coverage | Full Coverage | Includes all products which make on-package claims indicating the product provides full coverage. |
| Heat Protection | Heat Protection | The Reduce Heat Damage claim attribute includes all products that are making a claim related to reduce heat damage. |
| Hydrating | Hydrating | Includes all products which make on-package claims indicating the product hydrates. |
| Light Coverage | Light Coverage | Includes all products which make on-package claims indicating the product provides light coverage. |
| Matte Look | Matte Look | Includes all products which make on-package claims indicating the product provides a matte finish or look. |
| Medium Coverage | Medium Coverage | Includes all products which make on-package claims indicating the product provides medium coverage. |
| Natural Look | Natural Look | Includes all products which make on-package claims indicating the product provides a natural finish or look. |
| Non-Comedogenic | Non-Comedogenic | All product that do not contain a comedogenic ingredients as determined by Label Insight's ingredient analysis or make a claim about being Non comedogenic |
| Repairing | Repairing | Includes all products which make on-package claims indicating the product repairs or heals. |
| Smoothing | Smoothing | Includes all products which make on-package claims indicating the product provides silky, smooth, or soft results. |
| SPF | SPF | Includes all products which make on-package claims indicating the product has a SPF claim on package. |
The Sun Protection Claim Group includes all products that make a claim about having SPF or broad spectrum sun protection. | ||
| Straightening | Straightening | Includes all products which make on-package claims indicating the product helps straighten. |
| Strengthens | Strengthens | Includes all products which make on-package claims indicating the product helps strenghten. |
| Volumizing | Volumizing | Includes all products which make on-package claims indicating the product helps volumize. |
| Waterproof | Waterproof | The Waterproof claim attribute includes all products that are making a claim of being waterproof on their package. |
Form
Attributes to indicate the form of the product, using on-pack data.
| Characteristic | Value | Description |
| Cream | Cream | Includes all products which make on-package claims indicating the product's form is a cream or the texture is creamy. |
| Cream to Powder | Cream to Powder | Includes all products which make on-package claims indicating the product's form is cream to powder |
| Foam | Foam | Includes all products which make on-package claims indicating the product's form is a foam or the texture is foamy. |
| Liquid | Liquid | Includes all products which make on-package claims indicating the product's form is a liquid or the texture is liquid-like. |
| Lotion | Lotion | Includes all products which make on-package claims indicating the product is a lotion. |
| Mousse | Mousse | Includes all products which make on-package claims indicating the product's form is a mousse or the texture is mouse-like. |
| Oil | Oil | Includes all products which make on-package claims indicating the product's form is an oil or the texture is oily. |
| Pencil | Pencil | Includes all products which make on-package claims indicating the product is a pencil. |
| Powder | Powder | Includes all products which make on-package claims indicating the product's form is a powder or the texture is powdery. |
| Serum | Serum | Includes all products which make on-package claims indicating the product is a serum. |
| Spray | Spray | All product that make a claim about being a spray form. |
| Stick | Stick | Includes all products which make on-package claims indicating the product is a stick. |
Ingredients of Concern
Attributes to identify products which are free of specific consumer ingredients of concern, using on-pack data or a combination of on-pack and derived data.
| Characteristic | Value | Description |
| Alcohol | Alcohol Free | Includes products that do not contain Alcohol Ingredients or make an alcohol free claim. Alcohol ingredients are in this case defined as any ethanol based ingredient. |
| Aluminum | Aluminum Free | All products that are free of aluminum ingredients as determined by Label Insights ingredient analysis or make a marketing claim about being aluminum free |
| Fragrance | Fragrance Free | The Fragrance Free Claim attribute includes all products making a claim of being free of fragrance on their package. |
| Oil | Oil Free | All products that make a claim about being oil free. |
| Parabens | Paraben Free | Includes products that do not contain Paraben Ingredients or make a paraben free claim. |
| Phthalate | Phthalate Free | All products that are free of Phthalate ingredients as determined by Label Insights ingredient analysis or make a marketing claim about being Phalate free |
| Sulfate | Sulfate Free | Includes all products that are Sulfate Free. The analysis includes all ingredients considered to be sulfates as well as sulfate free marketing claims. |
Type
Attributes to indicate the type of hair, skin, nails, etc for which the product is intended, using on-pack data.
| Characteristic | Value | Description |
| Acne Prone | Acne Prone | Includes all products which make on-package claims indicating the product is for an acne prone audience. |
| Aging | Aging | Includes all products which make on-package claims indicating the product is for an aging audience. |
| Combination | Combination | Includes all products which make on-package claims indicating the product is for combination (skin, hair, etc.) type audience. |
| Curly | Curly | Includes all products which make on-package claims indicating the product is for curly (hair, etc.) type audience. |
| Damaged | Damaged | Includes all products which make on-package claims indicating the product is for damaged (skin, hair, nails, etc.) type audience. |
| Dandruff Prone | Dandruff Prone | Includes all products which make on-package claims indicating the product is for a dandruff prone audience. |
| Dry | Dry | Includes all products which make on-package claims indicating the product is for dry (skin, hair, nails, eyes, etc.) type audience. |
| Frizzy | Frizzy | Includes all products which make on-package claims indicating the product is for frizzy (skin, hair, etc.) type audience. |
| Normal | Normal | Includes all products which make on-package claims indicating the product is for normal (skin, hair, etc.) type audience. |
| Oily | Oily | Includes all products which make on-package claims indicating the product is for oily (skin, hair, etc.) type audience. |
| Puffy | Puffy | Includes all products which make on-package claims indicating the product is for puffy (skin, hair, etc.) type audience. |
| Sensitive | Sensitive | Includes all products which make on-package claims indicating the product is for sensitive (skin, hair, etc.) type audience. |
| Straight | Straight | Includes all products which make on-package claims indicating the product is for straight (hair, etc.) type audience. |
| Textured | Textured | Includes all products which make on-package claims indicating the product is for kinky (skin, hair, etc.) type audience. |