Label Insight - View: Audiences: Personal Care

Modified on Thu, 21 Sep, 2023 at 10:33 AM

Features and Benefits

Attributes to indicate the key features or benefits of the product, using on-pack data or a combination of on-pack and derived data.

Characteristic	Value	Description
Brightening	Brightening	The Brightening claim attribute includes all products that are making a claim regarding light bulb brightening on their package.
Evens	Evens	Includes all products which make on-package claims indicating the product evens, or balances.
Firming	Firming	Includes all products which make on-package claims indicating the product firms, tightens, or lifts.
Full Coverage	Full Coverage	Includes all products which make on-package claims indicating the product provides full coverage.
Heat Protection	Heat Protection	The Reduce Heat Damage claim attribute includes all products that are making a claim related to reduce heat damage.
Hydrating	Hydrating	Includes all products which make on-package claims indicating the product hydrates.
Light Coverage	Light Coverage	Includes all products which make on-package claims indicating the product provides light coverage.
Matte Look	Matte Look	Includes all products which make on-package claims indicating the product provides a matte finish or look.
Medium Coverage	Medium Coverage	Includes all products which make on-package claims indicating the product provides medium coverage.
Natural Look	Natural Look	Includes all products which make on-package claims indicating the product provides a natural finish or look.
Non-Comedogenic	Non-Comedogenic	All product that do not contain a comedogenic ingredients as determined by Label Insight's ingredient analysis or make a claim about being Non comedogenic
Repairing	Repairing	Includes all products which make on-package claims indicating the product repairs or heals.
Smoothing	Smoothing	Includes all products which make on-package claims indicating the product provides silky, smooth, or soft results.
SPF	SPF	Includes all products which make on-package claims indicating the product has a SPF claim on package.
		The Sun Protection Claim Group includes all products that make a claim about having SPF or broad spectrum sun protection.
Straightening	Straightening	Includes all products which make on-package claims indicating the product helps straighten.
Strengthens	Strengthens	Includes all products which make on-package claims indicating the product helps strenghten.
Volumizing	Volumizing	Includes all products which make on-package claims indicating the product helps volumize.
Waterproof	Waterproof	The Waterproof claim attribute includes all products that are making a claim of being waterproof on their package.

Form

Attributes to indicate the form of the product, using on-pack data.

Characteristic	Value	Description
Cream	Cream	Includes all products which make on-package claims indicating the product's form is a cream or the texture is creamy.
Cream to Powder	Cream to Powder	Includes all products which make on-package claims indicating the product's form is cream to powder
Foam	Foam	Includes all products which make on-package claims indicating the product's form is a foam or the texture is foamy.
Liquid	Liquid	Includes all products which make on-package claims indicating the product's form is a liquid or the texture is liquid-like.
Lotion	Lotion	Includes all products which make on-package claims indicating the product is a lotion.
Mousse	Mousse	Includes all products which make on-package claims indicating the product's form is a mousse or the texture is mouse-like.
Oil	Oil	Includes all products which make on-package claims indicating the product's form is an oil or the texture is oily.
Pencil	Pencil	Includes all products which make on-package claims indicating the product is a pencil.
Powder	Powder	Includes all products which make on-package claims indicating the product's form is a powder or the texture is powdery.
Serum	Serum	Includes all products which make on-package claims indicating the product is a serum.
Spray	Spray	All product that make a claim about being a spray form.
Stick	Stick	Includes all products which make on-package claims indicating the product is a stick.

Ingredients of Concern

Attributes to identify products which are free of specific consumer ingredients of concern, using on-pack data or a combination of on-pack and derived data.

Characteristic	Value	Description
Alcohol	Alcohol Free	Includes products that do not contain Alcohol Ingredients or make an alcohol free claim. Alcohol ingredients are in this case defined as any ethanol based ingredient.
Aluminum	Aluminum Free	All products that are free of aluminum ingredients as determined by Label Insights ingredient analysis or make a marketing claim about being aluminum free
Fragrance	Fragrance Free	The Fragrance Free Claim attribute includes all products making a claim of being free of fragrance on their package.
Oil	Oil Free	All products that make a claim about being oil free.
Parabens	Paraben Free	Includes products that do not contain Paraben Ingredients or make a paraben free claim.
Phthalate	Phthalate Free	All products that are free of Phthalate ingredients as determined by Label Insights ingredient analysis or make a marketing claim about being Phalate free
Sulfate	Sulfate Free	Includes all products that are Sulfate Free. The analysis includes all ingredients considered to be sulfates as well as sulfate free marketing claims.

Type

Attributes to indicate the type of hair, skin, nails, etc for which the product is intended, using on-pack data.

Characteristic	Value	Description
Acne Prone	Acne Prone	Includes all products which make on-package claims indicating the product is for an acne prone audience.
Aging	Aging	Includes all products which make on-package claims indicating the product is for an aging audience.
Combination	Combination	Includes all products which make on-package claims indicating the product is for combination (skin, hair, etc.) type audience.
Curly	Curly	Includes all products which make on-package claims indicating the product is for curly (hair, etc.) type audience.
Damaged	Damaged	Includes all products which make on-package claims indicating the product is for damaged (skin, hair, nails, etc.) type audience.
Dandruff Prone	Dandruff Prone	Includes all products which make on-package claims indicating the product is for a dandruff prone audience.
Dry	Dry	Includes all products which make on-package claims indicating the product is for dry (skin, hair, nails, eyes, etc.) type audience.
Frizzy	Frizzy	Includes all products which make on-package claims indicating the product is for frizzy (skin, hair, etc.) type audience.
Normal	Normal	Includes all products which make on-package claims indicating the product is for normal (skin, hair, etc.) type audience.
Oily	Oily	Includes all products which make on-package claims indicating the product is for oily (skin, hair, etc.) type audience.
Puffy	Puffy	Includes all products which make on-package claims indicating the product is for puffy (skin, hair, etc.) type audience.
Sensitive	Sensitive	Includes all products which make on-package claims indicating the product is for sensitive (skin, hair, etc.) type audience.
Straight	Straight	Includes all products which make on-package claims indicating the product is for straight (hair, etc.) type audience.
Textured	Textured	Includes all products which make on-package claims indicating the product is for kinky (skin, hair, etc.) type audience.