Label Insight - View: Audiences: Pet Food

Modified on Thu, 21 Sep, 2023 at 10:34 AM

Breed Size

Attributes to indicate the breed size of the pet. This is determined by on-pack data.

Characteristic	Value	Description
All Breeds	All Breeds	The All Breed attribute includes all products that are making a claim related to multiple to all breeds of pets on their package.
Extra Small And Toy Breeds	Extra Small And Toy Breeds	The Extra Small/Toy Breed attribute includes all products that are intended for extra small/toy breed animals based on on-package text.
Giant Breeds	Giant Breeds	The Giant Breed attribute includes all products that are intended for giant breed animals based on on-package text.
Large Breeds	Large Breeds	The Large Breed attribute includes all products that are intended for large breed animals based on on-package text.
Medium Breeds	Medium Breeds	The Medium Breed attribute includes all products that are intended for medium breed animals based on on-package text.
Small Breeds	Small Breeds	The Small Breed attribute includes all products that are making a claim of small breed on their package based on on-package text.

Form

Attributes to indicate the form of the product. This is determined by on-pack data.

Characteristic	Value	Description
Air Dried	Air Dried	The Air Dried attribute includes all products that are making a claim about air-dried products on their package.
Dehydrated	Dehydrated	The Dehydrated attribute includes all products that are making a claim of dehydrated or dried on their package.
Dry	Dry	The Dry attribute includes products that fall into the dry cat and dog pet food categories.
Freeze Dried	Freeze Dried	The Freeze Dried attribute includes all products that are making a claim of freeze dried on their package.
Frozen	Frozen	The Frozen Claim attribute includes products that make a frozen claim.
Liquid	Liquid	The Liquid Pet Food attribute includes products that fall into the liquid cat and dog pet food categories.
Raw	Raw	The Raw Claim includes all products making a claim of Raw on their package.
Wet	Wet	The Wet Pet Food attribute includes products that fall into the wet cat and dog pet food categories.

Health Feature

Attributes to indicate specific health features for pets. This is determined by on-pack data.

Characteristic	Value	Description
Brain Health	Brain Health	The Brain Health attribute includes all products making a generic claim regarding brain.
Calming and Anxiety	Calming and Anxiety	The Calming and Anxiety Health attribute includes all products making an anxiety support claim on their package.
Dental and Breath Care	Dental and Breath Care	The Dental and Breath Care attribute includes all products making an dental or breath care claim on their package.
Diabetic Support	Diabetic Support	The Diabetic Support attribute includes all products making a generic claim about diabetes.
Digestive Health	Digestive Health	The Digestive Health attribute includes all products making a digestive health claim on their packages.
Ear Health	Ear Health	The Ear Health attribute all products making a Structure/Function claim related to Ear Health.
Energy	Energy	The Energy attribute includes all products making a generic claim about energy.
Eye Care	Eye Care	The Eye Care attribute includes all products making a generic claim related to eye care on their package.
Hairball Control	Hairball Control	The Hairball Control attribute includes all products making a claim regarding hairball control.
Heart Health	Heart Health	The Heart Health attribute includes all products making a claim related to Heart Health.
Hip and Joint Support	Hip and Joint Support	The Hip and Joint Support attribute includes all products making a generic claim about hips and joints.
Immune Support	Immune Support	The Immune Support attribute includes all products that are making a claim of immue system support on their package.
Kidney Care	Kidney Care	The Kidney Care attribute includes all products making a claim related to kidney function health.
Liver Care	Liver Care	The Liver Care attribute includes all products making a claim related to liver function health.
Mood	Mood	The Mood attribute includes all products making a claim related to mood support.
Performance and Fitness	Performance and Fitness	The Performance and Fitness attribute includes all products making a generic claim related to fitness or performance on their package.
Recovery	Recovery	The Recovery attribute includes all products making a claim related to Healing and Recovery Health.
Sensitive Stomach	Sensitive Stomach	The Sensitive Stomach attribute includes products that make a claim about it being helpful for those with a sensitive stomach.
Skin and Coat Health	Skin and Coat Health	The Skin and Coat Health attribute includes all products that are making a claim related to skin or coat health on their package.
Urinary Tract Health	Urinary Tract Health	The Urinary Tract Health attribute includes all products making a claim related to urinary system health.
Weight Control	Weight Control	The Weight Control attribute includes all products making a claim related to weight control support.

Lifestage

Attributes to the life stage the pet food is intended for. This is determined by on-pack data.

Characteristic	Value	Description
Adult Stage	Adult Stage	The Pet Food Stage Adult attribute includes all products that are making a claim related to adult pets.
Aging	Aging	The Aging Care attribute includes all products that are making a claim related to aging on their package.
All Ages	All Ages	The Pet Food Stage All Ages attribute includes all products that are making a claim related all pet ages.
All Stages	All Stages	The All Stages attribute includes all pet food products that make a claim to be for All Life Stages. According to the AAFCO, this includes both the "growth" and "gestation/lactation" stages.
Gestation And Lactation Stage	Gestation And Lactation Stage	The Gestation and Lactation Life Stage attribute includes all pet food products that make a claim to be for pets in the "gestation" or "lactation" stage of life.
Growth Stage	Growth Stage	The Growth Life Stage attribute includes all pet food products that make a claim to be for pets in the "growth" stage of life.
Kitten Stage	Kitten Stage	The Kitten life stage attribute includes all products that are making a claim related to kitten.
Maintenance Stage	Maintenance Stage	The Maintenance Life Stage includes all pet food products that make a claim to be for pets in the "maintenance" stage of life.
Pet Type	Pet Type	The Pet Type attribute includes products that make a statement about the type of pet or specialty pet for which the food is intended for. Examples include "dog food," "for kittens and cats," or "parrot treats".
Puppy Stage	Puppy Stage	The Puppy Pet Food Stage attribute includes all products that are making a claim related to puppy.
Senior Stage	Senior Stage	The Senior Pet Food Stage attribute includes all products that are making a claim related to senior pets.

Specialty Diets

Attributes to indicate any specialty diets for pets. This is determined by on-pack data.

High Protein	High Protein	The Excellent Protein attribute includes all products making a claim of being an excellent source of protein per serving.
Low Fat	Low Fat	The Low Fat attribute includes all products making a claim of Low Fat on their package.
Low Glycemic	Low Glycemic	The Low Glycemic attribute includes any product that is considered low glycemic. A product may qualify in one of the following ways: 1) The product claims to be low glycemic, or 2) carries a low glycemic certification
Low Sodium	Low Sodium	The Low Sodium attribute includes all products making a claim of being low in sodium content.
Low Sugar	Low Sugar	The Low Sugar attribute includes all products that are making a claim of being low in sugar on their package.
Paleo	Paleo	The Paleo attribute includes all products making a claim of Paleo on their package.
Plant Based	Plant Based	The Plant Based attribute includes all products that are making a claim of being plant based or botanical based on their package. This includes products claiming to be a full plant based product or products that claim to contain plant based ingredients.
Prebiotic Containment	Prebiotic Containment	The Prebiotic attribute includes all products making a generic claim about prebiotic.
Probiotic Containment	Probiotic Containment	The Probiotic attribute includes all products making a generic claim about probiotic.
Raw	Raw	The Raw attribute includes all products that make a claim or bear a certification about being raw.
Reduced Fat	Reduced Fat	The Reduced Fat attribute includes all products making a claim of being processed to reduce fat.
Reduced Sodium	Reduced Sodium	The Reduced Sodium claim attribute includes all products that are making a claim of contains less sodium than generic product on their package.
Reduced Sugar	Reduced Sugar	The Reduced Sugar attribute includes all products that are making a claim of contains less sugar than generic product on their package.
Vegan	Vegan	The Vegan attribute includes all products that have either a Vegan claim or certification on the label.