What does Average Price mean?

Modified on Tue, 12 Dec, 2023 at 2:47 PM


The Average Price dashboard tile displays the average price that retailers are charging for your products in your local currency. This average is calculated across all tracked products and retailers, providing an overall average price. 


Hovering over the tile will display the two retailers with the lowest average product price.



The graphs display the following; 

  • Price - Average price of your products at each retailer
  • Changes - Average price change on your products at each retailer since the last cycle. Only products which have changed price are included in the average
  • Events - Total number of price changes that have occurred on products within the last cycle, shown as the number of unique increased and decreases to price
  • Trends - Line graph showing how the average price of the products on the retailer's website has changed
  • Price in Range - Shows the percentage of products in the price range (within +/- 10%) to RSP (Recommended shelf price)
  • Difference to RSPShows the percentage difference to RSP (Recommended shelf price)

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article