How do I use the Placement page? (Category Placement)

Modified on Mon, 18 Dec, 2023 at 12:34 PM


The Placement page allows you to view how retailers have categorised your products on their websites, and how your product coverage compares to other brands in the same categories. 


Note: The Placement page provides statistics across all brands on the retailer website, regardless of whether the product has been added as a competitor 


The Category Placement page allows you to view how easily your products are found on the online shelf when listed within a retailer category online. This page does this by displaying information on;

  • Placement Score - identifies which categories your products appear in and their category position on the page and presents this information with a percentage score 
  • Category Best Position - shows you the best online position of your product across all the categories the product is listed in, and appears on retailer level 

Clicking on the eye icon will display a more detailed breakdown of the category results positioning and placement score for each product. 


The data displayed on the Category Placement page can be changed using the following controls; 

  • Filters - The Category Placement page can be filtered using all standard filters
  • Search - Products can be searched for by entering a product name or GTIN into the Search field 
  • View - Change how the Category Placement page is displayed using the standard views 


To download category placement information; 

  1. Click the dash button to SELECT ALL, or to add individual products, use the + button 
  2. Click the shopping trolley icon at the top right hand side of the page
  3. Click Data Extract
  4. In the Additional Characteristics list, click the Placement box
  5. Click Generate XLS
  6. Click Download

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