The Placement page allows you to view how retailers have categorised your products on their websites, and how your product coverage compares to other brands in the same categories.
Note: The Placement page provides statistics across all brands on the retailer website, regardless of whether the product has been added as a competitor
The Category Placement page allows you to view how easily your products are found on the online shelf when listed within a retailer category online. This page does this by displaying information on;
- Placement Score - identifies which categories your products appear in and their category position on the page and presents this information with a percentage score
- Category Best Position - shows you the best online position of your product across all the categories the product is listed in, and appears on retailer level
Clicking on the eye icon will display a more detailed breakdown of the category results positioning and placement score for each product.
The data displayed on the Category Placement page can be changed using the following controls;
- Filters - The Category Placement page can be filtered using all standard filters
- Search - Products can be searched for by entering a product name or GTIN into the Search field
- View - Change how the Category Placement page is displayed using the standard views
To download category placement information;
- Click the dash button to SELECT ALL, or to add individual products, use the + button
- Click the shopping trolley icon at the top right hand side of the page
- Click Data Extract
- In the Additional Characteristics list, click the Placement box
- Click Generate XLS
- Click Download
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