How are the Share of Search results calculated?

Modified on Mon, 18 Dec, 2023 at 2:22 PM

How the scores are calculated:

The scores are calculated based on how many products appear when the keyword is searched for on the retailers website.

A score is then given based on the amount of 'top results' selected and the amount of your products found.

Below are some examples of how this works.

Example 1:

There are 78 results or this search term, we select the Top 10 results.

There are 3 products displayed from my Brand - position number 2, 3 and 5.

Each of those positions has an assigned weight (19,62%, 15,38%, 12.31%)

So the share of search for this keyword on this retailers website equals 44,6%

Example 2:

There are 8 results for this search term, we select the Top 25 results.

Similar like in example above my Brand occupy position 2,3 and 5

Weights for those positions are scaled to 8 positions, therefore it is (18,03%, 16,39%, 13,11%)

So the share of search equals 47,53%